Services

Online Customer Relationship Marketing (o-CRM)

Creating a back-and-forth dialogue with your customers in order to drive deeper engagement, higher retention rates and greater lifetime value.

A critical component to establishing engaged customers is to ensure that they have access to, and receive the RIght Information, at the Right Time, in the Right Place.

That quite simply is the goal of the Online CRM programs Enlutions Interactive designs and implements for its customers.

The o-CRM programs we design for our clients concentrates on understanding the customer's needs and motivations, and then creating marketing programs that anticipate and meet their individual needs so that each time they access your website, receive an email, dial your call center or visit your store, their expectations are exceeded. This includes coordinating messaging and creative across every touchpoint of the Customer Experience, across all channels, through each stage of the customer lifecycle, and through every aspect of the product or service; and even those things you can't necessarily control such as social networking channels.

Detail o-CRM Services

Each Online Customer Relationship Marketing program Enlutions Interactive creates is customized for each client in order to meet the needs of their customers. Each project can include.

• A detailed assessment of the current Customer Experience that identifies areas of opportunity for improving engagement and driving creater sales and retention
• An overall strategic plan and vision for engaging customers across channels
• A detailed communications plan specifing the timing, triggers and messaging points for all communications to be sent to clients throughout the full customer lifecycle.
• Creative execution of the plan across email, microsites, banners, landing pages, flash interstitials and more. Or detailed creative briefing of internal client resources around changes to the web experience.