Services

Email Marketing

Most companies either misuse or fail to understand the critical importance email can have in their customer marketing strategy

Email can be the most important tool for communicating with your customers. It's effeciency and effectiveness is unmatched. That's right, more effective than social media at driving real results!

The issue is that most companies figure that if they are going to go through the trouble to tee up an email, they should just send it out to everyone.

Well, the could be the quickest way to drive your customers away!

Our appproach to email marketing is quite simple: Quality over Quantity.

Remember, emails are only considered Spam if they are irrelevant to the receipeint. So we look to first segment the file and create variations in the messaging to each segment so that the content is in-sync with their needs and motivations.

We then utlize our document design approach to email creative, which brings together imagery, content and typography in a way that allows users to quickly understand the message. The result is an email that not only looks great, but provides just the right amount of content to allow a customer to quickly digest the message and take the desired next step.

Detail Email Marketing Services

Whether part of an overall CRM program, or an email for a one-time marketing program Enlutions Interactive can design an email marketing strategy that will engage your customers and design creative that will deliver results. Our email services include:

• HTML email design, content development and coding for on-going customer communications, or one-time events such as special promotions, announcements or product launches
• Email optimization: we will assess your current email efforts, develop a testing strategy for delivering improved results from those efforts and execute the tests
• Content Development: sometimes all a client needs is a quality copywriter to convey their message. Our stable of copywriters are seasoned experts at developing copy that sells.